At a glance

Avemio AG is a leading system supplier for hardware and software in the field of professional broadcast, media, audio and video solutions. As a manufacturer-independent full-range supplier with over 2000 suppliers, we have a broad product portfolio with more than 40,000 items, from camcorders to post-production equipment to complete broadcasting technology.

With over 10 locations and agencies, as well as an award-winning professional webshop, we support our customers with 156 qualified employees in Germany and Austria with our sales, system planning and integration, to professional broadcast service and IT support.

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Vision & Mission

  • Vision
  • Mission

The creation of a media technology group as a global player with strong trading expertise

The transformation from a leading German retail group to a globally active media technology group is the focus of the long-term strategy.

The vision of a company ensures its future viability. Meeting the future where it happens has always been the orientation of our strategic compass. Not a little successfully, as the development shows.

Advancing digitization will continue to change the moving image industry in the coming years. The emerging migration of technical equipment to the cloud plays a prominent role in this. The arrival of artificial intelligence in production workflows and the accompanying changes in value chains are driving change.

The mission (implementation of the vision) is based on three pillars:

  1. Organic growth through the broadening of the product range and market penetration in additional market segments.
  2. Implementation of continuous inorganic growth through further systematic continuation of the buy-and-build strategy.
  3. Development and distribution of cloud services and their IT implementation in existing workflows. This generates recurring revenue (ARR) with significantly higher margins.
Mountaineer using an ice axe to climb Forcan Ridge in Glen Shiel, Scotland
  • Vision
  • Mission

The creation of a media technology group as a global player with strong trading expertise

The transformation from a leading German retail group to a globally active media technology group is the focus of the long-term strategy.

The vision of a company ensures its future viability. Meeting the future where it happens has always been the orientation of our strategic compass. Not a little successfully, as the development shows.

Advancing digitization will continue to change the moving image industry in the coming years. The emerging migration of technical equipment to the cloud plays a prominent role in this. The arrival of artificial intelligence in production workflows and the accompanying changes in value chains are driving change.

The mission (implementation of the vision) is based on three pillars:

  1. Organic growth through the broadening of the product range and market penetration in additional market segments.
  2. Implementation of continuous inorganic growth through further systematic continuation of the buy-and-build strategy.
  3. Development and distribution of cloud services and their IT implementation in existing workflows. This generates recurring revenue (ARR) with significantly higher margins.
Mountaineer using an ice axe to climb Forcan Ridge in Glen Shiel, Scotland

Growth driver

The transformation from a national trading group to a globally active media technology group
follows a plan and is the consistent continuation of the previous success story.

  • M&A track record
  • Internationalization
  • Digitization

Since 2017, the highly fragmented German retail landscape, in which none of the protagonists had sufficient prospects for the future, has succeeded in consolidating under its own steam. This led to a sustained improvement in sales and profitability for the Group as a whole.

Our track record over the past few years shows that management has mastered M&A processes. Occasionally, takeovers have been accompanied by restructuring or turnaround efforts; this has also been successful.

We have driven and completed the consolidation in German-speaking retail since 2017 by acquiring all major German and Austrian competitors and integrating them into the Avemio Group.

The European market is similarly fragmented as the German market was - in the Eastern European countries it is much more fragmented than in the West. Our list includes more than a dozen takeover candidates, and personal talks have already been held with all of them. It can be assumed that there are considerably more than one hundred potential targets in Europe.

The position of European market leader in the industry is vacant because there are no internationally positioned trading companies in Europe to date. We see ourselves in pole position for the run of a European Champion.

Travelling background. Female hand tackling country with flag-pin on the map. Tourism and vacation concept

Avemio Group has invested two million euros in an IT/KI incubator(avemio.digital) in 2022. For an AI project worth one million euros, the state of Hesse awarded us an innovation grant of €500 thousand as part of the Distr@l digital funding program.

Digitization leads to a democratization of video production means and to the emergence of new markets: The convergence of previously independent sub-markets in the moving image segment leads to a significant broadening of our market and is characterized by a strong dynamic (e.g. AV media technology, conference technology, medical technology, e-learning, streaming, gaming, projection, social media, industry 4.0, augmented reality, computer vision, metaverse).

working-day-in-office-
  • M&A track record
  • Internationalization
  • Digitization

Since 2017, the highly fragmented German retail landscape, in which none of the protagonists had sufficient prospects for the future, has succeeded in consolidating under its own steam. This led to a sustained improvement in sales and profitability for the Group as a whole.

Our track record over the past few years shows that management has mastered M&A processes. Occasionally, takeovers have been accompanied by restructuring or turnaround efforts; this has also been successful.

We have driven and completed the consolidation in German-speaking retail since 2017 by acquiring all major German and Austrian competitors and integrating them into the Avemio Group.

The European market is similarly fragmented as the German market was - in the Eastern European countries it is much more fragmented than in the West. Our list includes more than a dozen takeover candidates, and personal talks have already been held with all of them. It can be assumed that there are considerably more than one hundred potential targets in Europe.

The position of European market leader in the industry is vacant because there are no internationally positioned trading companies in Europe to date. We see ourselves in pole position for the run of a European Champion.

Travelling background. Female hand tackling country with flag-pin on the map. Tourism and vacation concept

Avemio Group has invested two million euros in an IT/KI incubator(avemio.digital) in 2022. For an AI project worth one million euros, the state of Hesse awarded us an innovation grant of €500 thousand as part of the Distr@l digital funding program.

Digitization leads to a democratization of video production means and to the emergence of new markets: The convergence of previously independent sub-markets in the moving image segment leads to a significant broadening of our market and is characterized by a strong dynamic (e.g. AV media technology, conference technology, medical technology, e-learning, streaming, gaming, projection, social media, industry 4.0, augmented reality, computer vision, metaverse).

working-day-in-office-

Group companies

Consolidation and merging of many niche markets into one large moving image market.

Teltec AG

System supplier for professional media and AV solutions
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Video Data

System house for professional audio, video and lighting technology
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Broadcast & Professional Media GmbH

One of Germany's leading companies for professional video, audio and media equipment
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Creative Tools

Founded in 1998, creative tools is known for sales, support, training and project management of editing, effects and grading solutions for DI, film and video in post and broadcast.
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Avemio Digital

Venture studio for pre-seed & seed start-ups in the media business.
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Avemio Systems

Full service agency all around Broadcast, Audio, Video & Network Technology
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MoovIT

Anbieter für Broadcast IT Solutions und Beratung bei der Optimierung und Automatisierung von Videoworkflows.
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MoovIT Sofware Products

Die MoovIT-SP wurde 2022 als Spin-Off der MoovIT gegründet und ist auf die Entwicklung standardisierter Produkte für die Medienbranche spezialisiert.
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